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Are you brand fit for 2011?

January 11, 2011

There is this common mistake that diet and exercise are a means to an end. Eat healthy, workout and you’ll achieve the image you desire and feel great.

Advertisers love this misconception, it helps shift product. A new food that will make the difference, an exercise gadget, a ‘get thin quick’ trick, all play on this desire to ‘buy’ a solution. What they won’t tell you is that not only are there no real short cuts, the challenge and the hard work are never over. If you want to be fit and healthy, you need to change your life and your behaviour for good.

So if your thinking of a rebrand, a product launch or business promotion, apply the same philosophy. Don’t take the crash diet approach to refreshing your image, don’t subject yourself to three months of backbreaking struggle if your not in it for the long haul. Just as an exercise routine should be regular and disciplined, so should you commitment to your brand. Just as a diet should be a new ‘lifestyle’ and not a temporary set of enforced restrictions, you need to ‘live’ your new brand.

Once you’ve got your brand into shape, make it your goal to keep it that way.

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