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You are already unique

February 9, 2011

Unique means being the only one of its kind. It is a mathematically absolute concept. There are no stages in between, no really unique or quite unique. We all possess unique attributes but a great deal more similarities. Creative solutions are much the same.

For the majority of businesses genuine uniqueness is not a viable proposition. Most consumers would be confused by a truly original concept. Forging ahead in uncharted waters, taking a gamble with a controversial message, boldly going where none have trod before, is admirable but risky. A creative strategy based on being different is more often an easy route to an appropriate solution. The alchemy of the visual elements is what gives creative communication personality, the nurturing of the project through conception, development and production is what makes a piece of design work resonate with an organisations own voice.

Many successful design solutions simply take an existing approach and deliver it better, they make it timeless. Whereas a solution based on its difference merely positions itself ‘against’ current fashion, who’s to say it will still be so in a years time.

While everyone else worries about how to be different, concentrate on being you.

4 Comments leave one →
  1. jrw051000 permalink
    February 28, 2011 11:42 pm

    I agree with your approach, and certainly appreciate the perspective from a designer. Truly original ideas can leave the audience guessing. One example is the MP3 player that wasn’t overwhelmingly successful until the iPod hit the market.

  2. March 10, 2011 6:50 pm

    Nicely said – There is more strength in authenticity!

    • March 10, 2011 7:38 pm

      Cheers Plish, I think social media is great for letting genuine personality shine through and highlighting the phony. Thanks for your comment, Nick

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